References for studying design thinking/
Referencias para estudiar design thinking
The following is a list of bibliographic references of a few of the design thinking courses taught at Berkeley.
Course: ME290-KA.
Link: http://best.berkeley.edu/~aagogino/DT/DesignThinking_syllabus_9-3.pdf
Class 1
Class 2.
“Spark Innovation Through Empathic Design.” Dorathy Leonard. Harvard Business Review. http://bit.ly/13aGZNS
• “Direct Observation: Some practical advice.” Jump Associates.
http://www.jumpassociates.com/direct-‐observation-‐some-‐practical-‐advice.html
• “Faster, Cheaper, Deeper User Research.” Design Management Journal.
Patrick Whitney.
https://www.msu.edu/~jmonberg/491/User_files/fastcheapdeep.pdf
• Getting People to Talk: An Ethnography & Interviewing Primer,
http://vimeo.com/1269848
Reference Reading:
• Ch 4 of Learning from Strangers. Robert Weiss. 1994.
http://isites.harvard.edu/fs/docs/icb.topic261986.files/Weiss.pdf
Assignments (Individual assignment. Complete before class, bring to class):
• Read “This is Water”,
http://moreintelligentlife.com/story/david-‐foster-‐wallace-‐in-‐his-‐own-‐words
or http://online.wsj.com/article/SB122178211966454607.html. Alternatively, you can listen to the speech at: http://www.youtube.com/watch?v=vET9cvlGJQw (Part I) and http://www.youtube.com/watch?v=EEjVnB7AeBQ&feature=relmfu (Part 2) Reflect on the speech, what it means for you in your life, and how you would identify your “water”. Come to class prepared to discuss it.
• Read Osterwalder, Business Model Generation, “Trends and forces,” p. 200-‐ 201 (On bSpace). Using Google and the library, perform some contextual and secondary research relating to your design challenge. Look into some of the things listed in Osterwalder. Your goal is to learn things about the space you’re interested in that might affect your design direction.
Class 3.
Readings (complete before class):
• Read the Note on Observation on bSpace. Note the value of failure stories!
• Read Needfinding: The why and how of uncovering people’s needs. Dev Patnaik. http://www.paulos.net/teaching/2011/BID/readings/needfinding.pdf
• Read System Logics: Organizing your offerings to solve people’s big needs. Dev Patnaik. Design Management Review. http://users.tkk.fi/u/phannuka/articles/Patnaik_2004_System_Logics.pdf
• Read “The Importance of Synthesis during the design process.” Jon Kolko.
http://www.jonkolko.com/writingInfoArchDesignStrategy.php
Class 4
Readings (complete before class):
• Read Abductive Thinking and Sensemaking: The Drivers of Design Synthesis. Jon Kolko. http://www.jonkolko.com/writingAbductiveThinking.php
• Developing a Unique POV. Stanford Institute of Design.
http://www.stanford.edu/class/me228/pdf/cia_pov_overview.pdf
• “Better User Experience with Storytelling.” Smashing Magazine.
http://uxdesign.smashingmagazine.com/2010/01/29/better-‐user-‐experience-‐using-‐storytelling-‐part-‐one/
• Experience Themes. Cindy Chastain.
http://boxesandarrows.com/experience-‐themes/
Summary of Zag by Marty Neumeier. http://buswk.co/17qgyBk
Class 5
Readings (complete before class):
• Read “Jump start your business.” Inc Magazine. May 2000.
http://www.inc.com/magazine/19970501/1229.html
• “Napkin Sketches 101.” Steelcase.
http://www.thoughtformdesign.com/web/pages/content/publications/articles/NapkinSketches101.pdf
• “How Pixar Fosters Collective Creativity.” Ed Catmull. Harvard Business Review.
http://www.resourceful-‐humans.com/Documents/Catmull-‐CollectiveCreativity.pdf
• Business Model Generation. “Patterns,” p54-‐119.
• Skim “Concept Selection.” Ulrich & Eppinger.
http://www.mech.utah.edu/senior_design/07/uploads/Main/Lect12-‐ConceptSelection.pdf
Class 6
Readings (complete before class):
• Read: Peter Guber Interview – The MAGIC is Story at
http://tinyurl.com/3phk6bl.
• Read: summary of the book Made to Stick: http://simplifilm.com/made-‐to-‐stick/.
Optional: watch video by author Chip Heath:
http://www.youtube.com/watch?v=Bs9NbxJHV-‐w
• “How to present like Steve Jobs.”
http://blog.kissmetrics.com/present-‐like-‐steve-‐jobs/
• “What is good powerpoint design?” Presentation Zen.
http://presentationzen.blogs.com/presentationzen/2005/09/whats_good_powe.html
• “How to design and deliver presentations like a pro.” Garr Reynolds.
http://www.garrreynolds.com/Presentation/pdf/presentation_tips.pdf
• Watch TEDX: Nancy Duarte: The secret structure of great talks, http://youtu.be/1nYFpuc2Umk
• Read the following blog posts by Nancy Duarte: http://blogs.hbr.org/video/2012/11/preview-hbr-guide-to-persuasiv.html http://blogs.hbr.org/video/2012/12/create-slides-people-will-reme.html http://blogs.hbr.org/cs/2012/10/how_to_present_to_senior_execu.html http://blogs.hbr.org/cs/2012/10/create_presentations_an_audien.html http://blogs.hbr.org/cs/2012/10/do_your_slides_pass_the_glance_test.html http://blogs.hbr.org/cs/2012/10/structure_your_presentation_li.html http://blogs.hbr.org/cs/2012/11/disarm_your_audience_when_you.html http://blogs.hbr.org/cs/2012/11/authentic_presentations_take_p.html http://blogs.hbr.org/cs/2012/12/avoid_these_five_mistakes_in_y.html http://blogs.hbr.org/cs/2013/03/when_presenting_your_data_get.html
Course: ME290-KA.
Link: http://best.berkeley.edu/~aagogino/DT/DesignThinking_syllabus_9-3.pdf
Class 1
- The Product Design Process: A graphic novel. Alison Wong.
http://www.productdesignhub.com/downloads/product_design_process.pdf
- “Asking the important questions: A guide to design thinking.” http://bit.ly/1ahkWKT
- “Design Thinking,” Tim Brown, Harvard Business Review, June 2008, http://www.ideo.com/by-ideo/design-thinking-in-harvard-business-review
- “Becoming an Integrative Thinker.” Roger Martin. Rotman Magazine Fall 2007. http://www.sterlinghall.com/uploaded/The_Institute/Becominganintegrativethinker.pdf
Class 2.
“Spark Innovation Through Empathic Design.” Dorathy Leonard. Harvard Business Review. http://bit.ly/13aGZNS
• “Direct Observation: Some practical advice.” Jump Associates.
http://www.jumpassociates.com/direct-‐observation-‐some-‐practical-‐advice.html
• “Faster, Cheaper, Deeper User Research.” Design Management Journal.
Patrick Whitney.
https://www.msu.edu/~jmonberg/491/User_files/fastcheapdeep.pdf
• Getting People to Talk: An Ethnography & Interviewing Primer,
http://vimeo.com/1269848
Reference Reading:
• Ch 4 of Learning from Strangers. Robert Weiss. 1994.
http://isites.harvard.edu/fs/docs/icb.topic261986.files/Weiss.pdf
Assignments (Individual assignment. Complete before class, bring to class):
• Read “This is Water”,
http://moreintelligentlife.com/story/david-‐foster-‐wallace-‐in-‐his-‐own-‐words
or http://online.wsj.com/article/SB122178211966454607.html. Alternatively, you can listen to the speech at: http://www.youtube.com/watch?v=vET9cvlGJQw (Part I) and http://www.youtube.com/watch?v=EEjVnB7AeBQ&feature=relmfu (Part 2) Reflect on the speech, what it means for you in your life, and how you would identify your “water”. Come to class prepared to discuss it.
• Read Osterwalder, Business Model Generation, “Trends and forces,” p. 200-‐ 201 (On bSpace). Using Google and the library, perform some contextual and secondary research relating to your design challenge. Look into some of the things listed in Osterwalder. Your goal is to learn things about the space you’re interested in that might affect your design direction.
Class 3.
Readings (complete before class):
• Read the Note on Observation on bSpace. Note the value of failure stories!
• Read Needfinding: The why and how of uncovering people’s needs. Dev Patnaik. http://www.paulos.net/teaching/2011/BID/readings/needfinding.pdf
• Read System Logics: Organizing your offerings to solve people’s big needs. Dev Patnaik. Design Management Review. http://users.tkk.fi/u/phannuka/articles/Patnaik_2004_System_Logics.pdf
• Read “The Importance of Synthesis during the design process.” Jon Kolko.
http://www.jonkolko.com/writingInfoArchDesignStrategy.php
Class 4
Readings (complete before class):
• Read Abductive Thinking and Sensemaking: The Drivers of Design Synthesis. Jon Kolko. http://www.jonkolko.com/writingAbductiveThinking.php
• Developing a Unique POV. Stanford Institute of Design.
http://www.stanford.edu/class/me228/pdf/cia_pov_overview.pdf
• “Better User Experience with Storytelling.” Smashing Magazine.
http://uxdesign.smashingmagazine.com/2010/01/29/better-‐user-‐experience-‐using-‐storytelling-‐part-‐one/
• Experience Themes. Cindy Chastain.
http://boxesandarrows.com/experience-‐themes/
Summary of Zag by Marty Neumeier. http://buswk.co/17qgyBk
Class 5
Readings (complete before class):
• Read “Jump start your business.” Inc Magazine. May 2000.
http://www.inc.com/magazine/19970501/1229.html
• “Napkin Sketches 101.” Steelcase.
http://www.thoughtformdesign.com/web/pages/content/publications/articles/NapkinSketches101.pdf
• “How Pixar Fosters Collective Creativity.” Ed Catmull. Harvard Business Review.
http://www.resourceful-‐humans.com/Documents/Catmull-‐CollectiveCreativity.pdf
• Business Model Generation. “Patterns,” p54-‐119.
• Skim “Concept Selection.” Ulrich & Eppinger.
http://www.mech.utah.edu/senior_design/07/uploads/Main/Lect12-‐ConceptSelection.pdf
Class 6
Readings (complete before class):
• Read: Peter Guber Interview – The MAGIC is Story at
http://tinyurl.com/3phk6bl.
• Read: summary of the book Made to Stick: http://simplifilm.com/made-‐to-‐stick/.
Optional: watch video by author Chip Heath:
http://www.youtube.com/watch?v=Bs9NbxJHV-‐w
• “How to present like Steve Jobs.”
http://blog.kissmetrics.com/present-‐like-‐steve-‐jobs/
• “What is good powerpoint design?” Presentation Zen.
http://presentationzen.blogs.com/presentationzen/2005/09/whats_good_powe.html
• “How to design and deliver presentations like a pro.” Garr Reynolds.
http://www.garrreynolds.com/Presentation/pdf/presentation_tips.pdf
• Watch TEDX: Nancy Duarte: The secret structure of great talks, http://youtu.be/1nYFpuc2Umk
• Read the following blog posts by Nancy Duarte: http://blogs.hbr.org/video/2012/11/preview-hbr-guide-to-persuasiv.html http://blogs.hbr.org/video/2012/12/create-slides-people-will-reme.html http://blogs.hbr.org/cs/2012/10/how_to_present_to_senior_execu.html http://blogs.hbr.org/cs/2012/10/create_presentations_an_audien.html http://blogs.hbr.org/cs/2012/10/do_your_slides_pass_the_glance_test.html http://blogs.hbr.org/cs/2012/10/structure_your_presentation_li.html http://blogs.hbr.org/cs/2012/11/disarm_your_audience_when_you.html http://blogs.hbr.org/cs/2012/11/authentic_presentations_take_p.html http://blogs.hbr.org/cs/2012/12/avoid_these_five_mistakes_in_y.html http://blogs.hbr.org/cs/2013/03/when_presenting_your_data_get.html